The campaign aims to persuade idealistic college students to check a box and become an organ donor. The brief: No good deed is easier than registering as an organ donor.
Advertising Agency: Marcus Thomas, Cleveland, U.S.A.
Outdoor advertisment created by Marcus Thomas, United States for Lifebanc, within the category: Public Interest, NGO.
Run 26.2 miles for charity.
Check this box, then watch a Kardashians marathon.
Good made easy.
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