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Marathon

Campaign
Agency Network: 
Published/Aired: 
July 2013

Description

The campaign aims to persuade idealistic college students to check a box and become an organ donor. The brief: No good deed is easier than registering as an organ donor.

Advertising Agency: Marcus Thomas, Cleveland, U.S.A.

Outdoor advertisement created by Marcus Thomas, United States for Lifebanc, within the category: Public Interest, NGO.

Caption

Run 26.2 miles for charity.
Check this box, then watch a Kardashians marathon.
Good made easy.

Creative Director: Jim Sollisch
Art Director: Doug Herberich
Copywriter: Kevin Delsanter
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kleenex's picture

I would rather run the marathon...

kleenex
Activity Score 52582
Web Designer/Developer
monoliz's picture

kardashians???!!come on...

monoliz
Activity Score 1304
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