Advertisement

Gene

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Outdoor advertisement created by Y&R, Brazil for LG, within the category: Electronics, Technology.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela (Xã)
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Illustrator: Gabriel Bueno / Shutterstock
Log in or register to post comments
Shawali's picture

Nah, it doesn't work. The insight doesn't hold much water. The art direction is has no relation with this idea.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

certaintly's picture

um

certaintly
Activity Score 3994
Micah1221's picture

I like the tongue visual but, the ad as a whole is weak and nonsensical

Micah1221
Activity Score 202
Graphic Designer
kleenex's picture

I say the ads make you take a look, but all the ads are bad.

kleenex
Activity Score 51098
Web Designer/Developer
Inkwell's picture

I get the feeling they are trying to promote the idea: Get away from the celebrity-struck minutia and return to the music. If that's the case, though, I'll go to my music collection, not karaoke. And how long has it been since KISS wore the make-up, anyway?

Inkwell
Activity Score 148
Copywriter
Shawali's picture

They're still touring in full make up to this day =)

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

ItMatters's picture

Pretty weak, sorry.

ItMatters
Activity Score 2167
Featured Content

Latest Collections

Advertisement