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Sharpest Details, Metal

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Outdoor advertisement created by Y&R, Switzerland for Leica, within the category: Electronics, Technology.

Caption

Sharpest details.
Leica S2 with 37,5 million pixels.

Advertising Agency: Advico Y&R AG, Zurich, Switzerland
Creative Director: Christian Bobst
Copywriter: Johannes Raggio
Art Director: Lukas Wietlisbach
Photographer: Luca Schneider
Typographer: Luca Schneider
Consultant: Sandro Breu
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Highest Rated

mark3r's picture

Excellent campaign.

mark3r
Activity Score 1949
Art Director at Scout
HappyHour's picture

Fun campaign

HappyHour
Activity Score 2381
morse's picture

This one and the one with the wood texture works best because it's clearly recognizable as the wall zoomed in. Maybe the nail too. The others are not so.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

DONE.

Guest
Guest's picture

Ive sooo seen this before - maybe 7 years ago - out of Turkey perhaps??

Guest
Rastamathamba420's picture

ok... i like the whole campaing but... its done several times!

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

CommandZ's picture

Yes it's been done, but it works here. The general consumer isn't going to know the diff as much as we critical creatives.

CommandZ
Activity Score 2498
Creative Director
Guest's picture

"Hey I know, let's just get that Cadbury Gorilla idea and stick our logo on it....no-one will know the diff, it was 2 years ago now"

Hope you don't get payed to think dood....

Guest
CommandZ's picture

Well I certainly can't argue with that extreme case of forced logic. I was by no means encouraging outright plagiarism, so get over your self, "dood". Or perhaps you'd like to continue with personal insults. Stay classy "guest".

CommandZ
Activity Score 2498
Creative Director
Oblabla's picture

this one is my favorite one from the whole campaign

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

Oblabla's picture

well the nail one was great too :)

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

Anonymous Author's picture

They looked, they listened, they re-executed. Still like the Robin one though.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Janae's picture

good campaigne and well placed.

Janae
Activity Score 385
mark3r's picture

Excellent campaign.

mark3r
Activity Score 1949
Art Director at Scout
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