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Sharpest Details, Concrete

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Outdoor advertisement created by Y&R, Switzerland for Leica, within the category: Electronics, Technology.

Caption

Sharpest details.
Leica S2 with 37,5 million pixels.

Advertising Agency: Advico Y&R AG, Zurich, Switzerland
Creative Director: Christian Bobst
Copywriter: Johannes Raggio
Art Director: Lukas Wietlisbach
Photographer: Luca Schneider
Typographer: Luca Schneider
Consultant: Sandro Breu
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Highest Rated

monsieurange's picture

Ya se había hecho, lacras!!! ajajaja

monsieurange
Activity Score 520
Creative Director
jackmancer2017's picture

Hm, this ones look like bullet holes and that looks like a really cheap joke "camera shoots photos". Others are ok. Some work better (like the yellow one).

jackmancer2017
pavel23's picture

Sorry guys. Its done. Cannes 2008.

pavel23
Activity Score 30
Junior Art Director
miko1aj's picture

I think it's same campaign.

miko1aj
Activity Score 3086
Rastamathamba420's picture

Its the same campaign of cannes 2008... now looks old fashioned, I don't know how could win epica.

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

monsieurange's picture

Ya se había hecho, lacras!!! ajajaja

monsieurange
Activity Score 520
Creative Director
Guest's picture

Had been done for a dec for canon.

Guest
Oblabla's picture

ya i think that they didn't use the right item to supersize but the others are cool!

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

michelangelo's picture

terrible art direction

michelangelo
Activity Score 660
Guest's picture

S2 in German only 34mil pixel while the rest of the world get a 37.5 mil pixels...FAILED

Guest
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