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Whale

Campaign
Agency Network: 
Published/Aired: 
April 2016

Description

Outdoor advertisement created by Ogilvy, Malaysia for Lego, within the category: Gaming.

Caption

Lego. Imagine.

Advertising Agency: Ogilvy, Malaysia
Executive Creative Directors: Gavin Simpson, Robert Gaxiola
Creative Director: Eric Yeo
Art Director: David Stevanov
Copywriters: Greg Rawson, Ross Fowler
Illustrators: Tan Tsun, Wen Andrew, David Stevanov, Greg Rawson
Lego Artists: Nicholas Foo
Lego Builders: Too Jun Jie, Inessa Loh, Darshan Kadam
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bhuvneshwar.chd's picture

good one.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

ace85le's picture

Now this is great and speaks to the audience.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

CuriousPencil's picture

Top stuff.

CuriousPencil
Activity Score 4225
Copywriter
krautland's picture

lego, yeah? one-offs, yeah? prove it's not a scam.

krautland
Activity Score 3216
Art Director at erm... no calls please.
pez's picture

Mhhh... Thought it was fake. Sorry for that. Great job.

pez
Activity Score 1804
Creative Director
_tj_'s picture

I'd like to see this in person before really making a judgment. How does it look from an angle? Can drivers even discern what's being sold? It's definitely a cool art project, but we're supposed to sell stuff, right?

_tj_
Activity Score 133
Copywriter at tamm + kit |

tjarch.ca | good copy/bad copy

Billybell's picture

nice

Billybell
Activity Score 373
Art Director
bakamono's picture

Looks more like an old school video game (platform) and no so much lego.

bakamono
Activity Score 1002

because therefore it is

Glut's picture

not so good for me.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
kleenex's picture

I like it.

kleenex
Activity Score 52582
Web Designer/Developer
Hammad S's picture

Aha!! That's an awesome idea. I have a feeling's it's been used before but I like this because you don't see it so much.

Hammad S
Activity Score 484
AdBuzzer's picture

Brilliant idea and good use of the medium!

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

sabyasachi'87's picture

Intriguing.....

sabyasachi'87
Activity Score 8
Copywriter at New Delhi
Kateter's picture

extremly good.

Kateter
Activity Score 2029
Copywriter
BigTU's picture

我喜欢这个!

BigTU
Activity Score 19
Graphic Designer
BigTU's picture

我喜欢这个!

BigTU
Activity Score 19
Graphic Designer
mkfoo's picture

I believed we have to view as eye level perspective, then only we can get that right angle.
But I do like it's creativity & idea.

mkfoo
Activity Score 12
Art Director at MagiqADs Sdn Bhd - Redberry Retail @ Redberry City
chenxingze's picture

Outdoor + Digital?

chenxingze
Activity Score 14
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