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Caterpillar

Campaign
Agency Network: 
Published/Aired: 
April 2016

Description

Outdoor advertisement created by Ogilvy, Malaysia for Lego, within the category: Gaming.

Caption

Lego. Imagine.

Advertising Agency: Ogilvy, Malaysia
Executive Creative Directors: Gavin Simpson, Robert Gaxiola
Creative Director: Eric Yeo
Art Director: David Stevanov
Copywriters: Greg Rawson, Ross Fowler
Illustrators: Tan Tsun, Wen Andrew, David Stevanov, Greg Rawson
Lego Artists: Nicholas Foo
Lego Builders: Too Jun Jie, Inessa Loh, Darshan Kadam
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Highest Rated

sirvan's picture

First thought.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

sirvan's picture

First thought.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Ed Rapport's picture

It's pretty fresh to see something like this.. Got to admit pretty damn good idea.. Funny, I've been thinking how Los Angeles reminds of Legoland.. It's so plastic, fake and colorful here everything is made to look real but it's not.. I love this ad..

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Ed Rapport's picture

I REALLY LIKE THIS AD CAMPAIGN. REMINDS ME HOW FAKE LOS ANGELES IS..

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Chench's picture

Good use of media I guess but the idea is not strong enough.

Chench
Activity Score 38
Marketing Manager
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