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Wind-up truck

Agency Network: 
Published/Aired: 
April 2010
Lay's Outdoor Ad -  Wind-up truck

Description

Advertising Agency: Juniper Park, Toronto, Canada

Outdoor advertisement created by Juniper Park, Canada for Lay's, within the category: Food.

Caption

Happiness is simple.

Executive Creative Directors: Terry Drummond, Alan Madill, Barry Quinn
Creative Directors: Hylton Mann, Andy Linardatos
Art Director: Hylton Mann
Copywriter: Andy Linardatos
Designer: Max Hosseinian
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morse's picture

Fun to look at, but I don't get the relationship with the brand.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tirthomitro's picture

couldn't agree more with Morse.
and no remorse for that!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

icyheart81's picture

So?

icyheart81
Activity Score 50
Copywriter
rawaa's picture

why is it a toy car?

rawaa
Activity Score 35
Copywriter at TBWA/RAAD
ferragamo's picture

Some context for the idea will help. In celebration of National Potato Chip Day, Juniper Park Toronto pimped out a Lay’s delivery truck with a large 3D rotating wind-up key. The idea harkens back to the days of wind up toys…when things were simple, to underscore the “happiness is simple” brand positioning. The truck visited locations around New York City including Times Square and Central Park and handed out over 10,000 bags of chips for sampling.

ferragamo
Activity Score 5
Dzsoi's picture

"The idea harkens back to the days of wind up toys…when things were simple, to underscore the “happiness is simple” brand positioning"
So old toys were simple and fun. I get it but if a tagline is this general, I don't think you can exclude the product from your ambient idea.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
ferragamo's picture

If you read what the idea was I think you will see the product was not excluded. $10000 bags of product were handed out from the truck.

ferragamo
Activity Score 5
tytpol's picture

Round'n'round little like boring like.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

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