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Eforbe & After

Published/Aired: 
October 2009
Laubach Literacy Outdoor Ad -  Eforbe & After

Description

This was a billboard produced to speak directly to those dealing with illiteracy issues and to raise awareness for the Laubach Literacy group. It was an award winner for the Young Creatives Competition at this years ICE Awards in Halifax, Nova Scotia, Canada.

Art Director: Matthew Pearn
Copywriter: Steve Wallace
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Davai's picture

again ?

Davai
Activity Score 618
Copywriter
Juan Cabral's picture

They never learn...

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

where else did you see it?

Guest
Guest's picture

where else have you seen it?

Guest
mikeelrapido's picture

It's great idea, I don't understand why you are writing "again"??

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

because this have been done so many times

for foreign language school :"before - après"
for anti aging lotion, and more, and more...

Not fresh at all

Guest
everartz's picture

not impressive at all..

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

once again, the teeth come out on ads of the world. a bunch of whiners who likely don't have their own work posted on here... this idea is solid. unfortunately, it's impossible to be able to see every ad done everywhere in the world.

Guest
Guest's picture

si el aviso es bueno (lo cual no creo que sea este el caso) no hace falta que pongas que ganó un premio, la gente que sabe de publicidad es capaz de darse cuenta perfectamente si merece uno o no.

Guest
Jumo's picture

It is not a right idea for illiteracy, but for dyslecsy.

Jumo
Activity Score 592
Art Director |

Jumo

braindance's picture

I dig it.

braindance
Activity Score 36
Guest's picture

I agree this would be better as an ad for dyslexia

Guest
Guest's picture

maybe if the letters were backwards.

Guest
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