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Road

Campaign
Agency Network: 
Published/Aired: 
February 2009

Description

The billboard vinyl was actually twisted.

Outdoor advertisement created by Filadelfia, Brazil for Land Rover, within the category: Automotive.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Art Directors: Márcio Doti, Sandro Martini
Copywriters: Dan Zecchinelli
Creative Director: Dan Zecchinelli
Photography: Stock
Digital Retouching: Aderson Fagundes
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Highest Rated

bryan9's picture

Interesting

bryan9
Activity Score 110
john ler's picture

super absorbant road ?

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
NastyJester's picture

I've lost count of the times I've been driving along, minding my own business, only to discover that some young prankster has twisted the fucking tarmac again. Honestly, I feel like writing to the council.

There's an idea here, and I love the thought of using the actual sky to emphasise the height of the drop off. But why did the road have to be twisted? Couldn't you have split the billboard, or just shown the sides of the road dangerously crumbling away?

NastyJester
Activity Score 740
Copywriter
corndogfuneral's picture

A little weird.

corndogfuneral
Activity Score 1053
Art Director
Tonits's picture

Nah

Tonits
Activity Score 349
mikezarek's picture

Same ad, made by an another brazilian agency.

http://www.ccsp.com.br/novo/pop_pecas.php?id=13497

mikezarek
Activity Score 2
Guest's picture

The meaning of this completely escapes me.

Guest
bryan9's picture

Interesting

bryan9
Activity Score 110
Endeio's picture

I like it.

Endeio
Activity Score 270
Copywriter
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