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Road

Agency Network: 
Published/Aired: 
February 2009
Description: 

The billboard vinyl was actually twisted.

Outdoor advertisment created by Filadelfia, Brazil for Land Rover, within the category: Automotive.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Art Directors: Márcio Doti, Sandro Martini
Copywriters: Dan Zecchinelli
Creative Director: Dan Zecchinelli
Photography: Stock
Digital Retouching: Aderson Fagundes

Comments (8)

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Highest Rated

bryan9's picture
bryan9
Activity Score 110

Interesting

john ler's picture
john ler
Activity Score 667

super absorbant road ?

NastyJester's picture
NastyJester
Activity Score 740

I've lost count of the times I've been driving along, minding my own business, only to discover that some young prankster has twisted the fucking tarmac again. Honestly, I feel like writing to the council.

There's an idea here, and I love the thought of using the actual sky to emphasise the height of the drop off. But why did the road have to be twisted? Couldn't you have split the billboard, or just shown the sides of the road dangerously crumbling away?

corndogfuneral's picture
corndogfuneral
Activity Score 1053

A little weird.

Tonits's picture
Tonits
Activity Score 349

Nah

mikezarek's picture
mikezarek
Activity Score 2

Same ad, made by an another brazilian agency.

http://www.ccsp.com.br/novo/pop_pecas.php?id=13497

Guest's picture
Guest

The meaning of this completely escapes me.

bryan9's picture
bryan9
Activity Score 110

Interesting

Endeio's picture
Endeio
Activity Score 270

I like it.

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