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Published/Aired: 
March 2013

Description

The action was based on a powerful insight: the tennis balls that go out and end up on the surrounding fences. JWT found a way to make these "misses" something positive. That's how "Ballrocking" was created; Motivational messages inserted into a very unique format: the tennis balls that get stuck on the fences that surround the courts. That way, each time one of the kids sends a ball out while training they will see a motivational message.

Outdoor advertisement created by JWT, Spain for La Ciudad de la Raqueta, within the category: Education.

Advertising Agency: JWT, Spain
Executive Creative Director: Jaime Chávarri
Creative Directors: Pablo Rodriguez Meyre, Paco García, Iván De Dios
Art Director: Myriam López
Copywriter: Lucía Bara
Account: Jorge Pérez
Producer: Antonio Ortega
Editor: Rebeca Fernández
Music: Will Spector, Los Fatus
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venom_elite's picture

"The action was based on a powerful insight: the tennis balls that go out and end up on the surrounding fences."

Mind = blown.

venom_elite
Activity Score 772
Art Director
italocr88's picture

?????????????

italocr88
Activity Score 260
Copywriter at Ogilvy & Mather Argentina
kleenex's picture

EEEEHHHH..

kleenex
Activity Score 51126
Web Designer/Developer
silva28's picture

Do Caralho!!!

silva28
Activity Score 6
Art Director
Yujismo's picture

Lovely!

Yujismo
Activity Score 3
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