A really unalternative media, Stairs

Agency Network: 
November 2011


Outdoor advertisement created by Abby Norm, Sweden for Kvällspressen Impact, within the category: Media.

Case video:
Advertising Agency:">Abby Norm, Stockholm, Sweden
Creative Director: Emil Frid
Copywriter: Peter Fjäll
Art Directors: Helena Lonaeus, Oskar Hellqvist
Photographer: Lasse Burell
Account Supervisors: Ebba Kilman, Andreas Morne
Advertiser's Supervisor: Johan Olsson
Account Manager: Sophie Wesslau
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jackmancer2017's picture

People should see the case movie:

I wonder how much this whole campaign costed.

Activity Score 6992
Copywriter at Editor/Student
thedesignaddict's picture

Thanks for posting the video. Without watching it, you won't get the gist of the campaign.

Activity Score 5403
Art Director at Freelance
Lawson Hembree's picture

Great and creative campaign. (Definitely watch the case video to bring it all together for you).

Advertising in this comment is relevant if you want people to follow you on Twitter. :)

Lawson Hembree
Activity Score 444
alanryder's picture

Super creative use of staircase as advertising medium. Never though about it before. Well done

Activity Score 14

Whilst many university graduates struggle to find jobs, it's fascinating to see that many man and van operators are currently earning up to £5,000 per month.

andylefty's picture

Ah brilliant. Very simple thought and so diverse.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
iambusy's picture

dint like it

Activity Score 2219
Copywriter |


iambusy's picture

not an ad candy for everyone though

Activity Score 2219
Copywriter |


kleenex's picture

This one was good, the rest did not appeal to me so much.

Activity Score 51110
Web Designer/Developer
mdb1974's picture

It's a hard sell. Advertising get's better exposure in Kvällspressen Impact? Then why are you running your ad on a staircase?

Activity Score 411
Art Director
NicoCiego's picture

This will work if Kvällspressen Impact can challenge the inexpensiveness of these non-trad advertisements.

Activity Score 1033
Art Director at Quezon City Philippines
Huynh Phuoc Nghia's picture

It is so impresses, but this ads should more simple in copy

Huynh Phuoc Nghia
Activity Score 8
ralphntrep's picture

This is actually an invention of german company Shapeshifter. I dont understand why you would rank such an old concept on stairs when it´s been around for approx 10 years. See or their website at . And they even do it in 3D.

Activity Score 3
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