A really unalternative media, Stairs

Agency Network: 
November 2011

Outdoor advertisment created by Abby Norm, Sweden for Kvällspressen Impact, within the category: Media.

Case video:
Advertising Agency:">Abby Norm, Stockholm, Sweden
Creative Director: Emil Frid
Copywriter: Peter Fjäll
Art Directors: Helena Lonaeus, Oskar Hellqvist
Photographer: Lasse Burell
Account Supervisors: Ebba Kilman, Andreas Morne
Advertiser's Supervisor: Johan Olsson
Account Manager: Sophie Wesslau

Comments (12)

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jackmancer2017's picture
Activity Score 6992

People should see the case movie:

I wonder how much this whole campaign costed.

thedesignaddict's picture
Activity Score 5403

Thanks for posting the video. Without watching it, you won't get the gist of the campaign.

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Great and creative campaign. (Definitely watch the case video to bring it all together for you).

Advertising in this comment is relevant if you want people to follow you on Twitter. :)

alanryder's picture
Activity Score 14

Super creative use of staircase as advertising medium. Never though about it before. Well done

Whilst many university graduates struggle to find jobs, it's fascinating to see that many man and van operators are currently earning up to £5,000 per month.

andylefty's picture
Activity Score 4535

Ah brilliant. Very simple thought and so diverse.

iambusy's picture
Activity Score 2219

dint like it


iambusy's picture
Activity Score 2219

not an ad candy for everyone though


kleenex's picture
Activity Score 50502

This one was good, the rest did not appeal to me so much.

mdb1974's picture
Activity Score 411

It's a hard sell. Advertising get's better exposure in Kvällspressen Impact? Then why are you running your ad on a staircase?

NicoCiego's picture
Activity Score 1033

This will work if Kvällspressen Impact can challenge the inexpensiveness of these non-trad advertisements.

Huynh Phuoc Nghia's picture
Huynh Phuoc Nghia
Activity Score 8

It is so impresses, but this ads should more simple in copy

ralphntrep's picture
Activity Score 3

This is actually an invention of german company Shapeshifter. I dont understand why you would rank such an old concept on stairs when it´s been around for approx 10 years. See or their website at . And they even do it in 3D.