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Let's Get Zesty, Kitchen

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Executive Director of Integrated Production: Richard O'Neill

Outdoor advertisement created by BEING, United States for Kraft, within the category: Food.

Caption

Once you go Italian, you'll never go back. Kraft. Let's get zesty

Advertising Agency: BEING, Los Angeles, USA
Chief Creative Officer: John Norman
Executive Creative Director: Patrick O’Neill
Associate Creative Director: Lindsey Montague
Art Director: Annie Johnston
Copywriter: Clay Summers
Producer: Tim Newfang
Executive Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Director of Art Production: Jigisha Bouverat
Art Producer: Kay Gautraud
Print Producer: Kim Callahan
Project Manager: Holly Prine
Senior Executive Digital Producer: Peter Bassett
Associate Digital Producer: Kiley Story
Global Account Director: Jennifer Nottoli
Account Director: Shannon Franqui
Account Supervisor: Pamela Lloyd
Account Executive: Francesca Nunez
Assistant Account Executive: Brigette Edler
Group Account Assistant: Alissa Pindea
Group Planning Director: Lorraine Ketch
Planner: Whitney Martinez
Digital Planning Director: Romain Naegelen
Digital Strategists: Sruti Dhulipala, Tyler Gaul
Community Managers: Luke Yun, Jessica Zeller
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Highest Rated

sacrilegend's picture

Right. There's such a double standard these days. I suppose now all we have to do is wait for Dove to come up with a "Real Beauty" for men now, and we'll have completed the circle.

sacrilegend
Activity Score 3394
Copywriter
morse's picture

Ladies, is it appetizing to see a guy in underpants on the kitchen table?

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

When he looks that great, he can sell anything in the semi nude....

kleenex
Activity Score 51110
Web Designer/Developer
TheSmirkingFox's picture

Well, I'm a man but I can say it would be much more appetizing if he had no underwear and there wasn't any food on that table. Hm, what sorry? Oh, it's an ad for a food product! Sorry.

From an advertizing point of view, I don't get campaigns where all the ads are a vaguely different execution of the exact same idea. Plus the Photoshop work looks a bit sloppy / artificial (especially on the other one).

TheSmirkingFox
Activity Score 145
Planner
Takiwa's picture

I gave 10 star for that body

Takiwa
Activity Score 10
Graphic Designer
Andrej Troha's picture

If you check your average 70's encyclopedia entry “Having no idea” or “Creative block” or “Fuck, I don’t want to be in advertising anymore”, this is the photo that illustrates that.

Andrej Troha
Activity Score 613
Klara K.'s picture

Objectifying men, yay!

Klara K.
Activity Score 3343
Charles University in Prague
sacrilegend's picture

Right. There's such a double standard these days. I suppose now all we have to do is wait for Dove to come up with a "Real Beauty" for men now, and we'll have completed the circle.

sacrilegend
Activity Score 3394
Copywriter
K-choo's picture

I find this campaign utterly offensive, disgusting, and inappropriately placed on the flyleaf of magazines that will be viewed by children in doctors' offices, etc.
The worst one is the one with the towel covering his privates but otherwise totally naked...just really ridiculous. To sell salad dressing? Come on Kraft. Get real. I will never buy your products now...you've succumbed to the degrading and mindless PC nonsense.

K-choo
Activity Score 2
stke's picture

Please stop making bad ads. This wouldn't even fly as a student idea.

stke
Activity Score 274
Copywriter
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