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Guilty pleasure, 3

Campaign
Agency Network: 
Published/Aired: 
July 2013

Description

Outdoor advertisement created by Taxi, Canada for Kraft, within the category: Food.

Caption

A guilty pleasure.

Advertising Agency: TAXI, Montréal, Canada
Executive Creative Director: Dominique Trudeau
Creatives: Nicolas Rivard, Martin Charron
Strategic Planning: Fanny Chabot, Andréa Fortin
Client Services: Rachel Desbiens-Després, Rachel McGibbon, Carla Marques
Director of Production: Jacques Latreille
Print Production: Sophie Carrières
Info-graphics: Éric Lefebvre, Denis Riverin
Media Planning: MediaVest
Photography: Alain Desjean
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Highest Rated

punit.rathor's picture

bad execution!! totally unclear

punit.rathor
Activity Score 230
Art Director at Advertising Agency
punit.rathor's picture

bad execution!! totally unclear

punit.rathor
Activity Score 230
Art Director at Advertising Agency
kcd0226's picture

I agree. I think they needed to look more lascivious to get the point across. The idea is sound, but yeah...the execution is MEH.

kcd0226
Activity Score 91
Art Director
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