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Published/Aired: 
December 2008
Korea University Outdoor Ad -  Tongue

Description

Outdoor advertisement created by Ogilvy, South Korea for Korea University, within the category: Education.

Caption

Get the native tongue.

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Kyoungjoo Lee
Art Directors: Dabok Kim, Jihye Kim
Copywriters: Yujean Bahk, Howard Han
Chief Creative Officer: Wain Choi
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sneakyhands's picture

this is kind of fun. i'll keep the dirtier thoughts to myself.

sneakyhands
Activity Score 1857
Copywriter
flustered's picture

Blahahahahaha

flustered
Activity Score 38
Sales
Guest's picture

i don't want my tongue to be like that!

Guest
Guest's picture

using an interesting visual approach doesn't mean it work for an idea or word pun....

Guest
yum yum's picture

I like it. it's an interesting way of communicating boring info...

yum yum
Activity Score 20
ypyng chong's picture

Agree.

ypyng chong
Activity Score 39
The One Academy, Bandar Sunway
Guest's picture

its fine....ppl will have a look at it...wat else do you expect?

Guest
Guest's picture

scam, get real work done!

Guest
john doe's picture

scam, get a real comment done!

john doe
Activity Score 1571
Art Director
Guest's picture

what happens when it runs out of cards? o_o

Guest
Guest's picture

cant run out of cards because it will be removed when the fotografer is gone;)

Guest
Guest's picture

LOL

Guest
samuel j's picture

very nice idea but the way of execution little scary

samuel j
Activity Score 45
chitrakala parishat fine art collage
yum yum's picture

"horrible Photoshopdesaster" dude your annoying. your so called comment is now Zzzzzzzzzzzzzzzzzzzzzzzzzzzzz. Time to find a new one.

yum yum
Activity Score 20
cinnamon's picture

I really like this. The point is to get people interested... in what seems like a very boring topic.. so yup it does just that..

cinnamon
Activity Score 14

the best idea is to have many ideas

john doe's picture

simple and quite funny. i like it.

john doe
Activity Score 1571
Art Director
BrettHeart's picture

cool. i wonder if people would touch a tongue flyer, but nevermind, it's great!

[BrettHeart™]

BrettHeart
Activity Score 136
Contexta |

[BrettHeart™]

Guest's picture

I like the idea! it's funny :)

Guest
rogerroger's picture

so stupid. desperate guerilla idea #20,000

rogerroger
Activity Score 80
Guest's picture

Love it! Made me smile. :D

Guest
Guest's picture

can't hear it anymore:
"scam, ps disaster, muuuuuuuuurrrrrrrrrrrr..."
who are u guys walking around pissing on anyones leg who got better ideas than u, heh?
either u practice constructive criticism, or go cry out at mommy.

vomitspitting shit in here.

It's about creativity in here, isn't it? seems, u don't know, how to handle that kind of spiritual output...

Guest
Guest's picture

omfg so many people here full of themselves. "This is a scam", "This is stupid", "This is boring", "This is a rip-off", "Desperate guerilla idea #20,000".

Know what I tell you? Go get a nice warm cup of STFU. And if you are that creative, just put us a link to your portfolio so we can judge your master pieces. Nothing is original, everything is recycled, and so are your comments.

Guest
flustered's picture

Smart. Attention getter

flustered
Activity Score 38
Sales
Guest's picture

I know the description below pictures is not part of the concept but it's funny:

"When pulling out the flier, students can visualize themselves speaking in fluent tongue just like the native speakers."

If they have really achieved that, they are genii, and should get a Nobel prize for mass manipulation on a grand scale.

Last sentence: "This as can convery..."

They are either missing an "s" or accidentally substituted "d" with an "s". What do you think? Get one of those tongues, eh?

Guest
maashookshee's picture

the copy writhing is selling the idea .. great copy writing

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

Its cool idea :)

Guest
xam's picture

one piece one time?

xam
Activity Score 51
creative director of Blackarc Ogilvy
Guest's picture

i'm thinking that if it didn't show the teeth there it would be a lot less scary looking.

Guest
Guest's picture

i'm thinking that if it didn't show teeth there it would be a little less scary looking.

Guest
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