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Don't water down the scotch

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Series of posters created for JWT Atlanta's new manifesto.

Outdoor advertisement created by JWT, United States for JWT, within the category: Agency Self-Promo.

Caption

Integrity: Don't water down the scotch.
New ideas are an acquired taste. Don't add water to make them suit your personal flavor.
The result is bland, uninspiring work that no one enjoys.

Advertising Agency: JWT Atlanta, USA
Executive Creative Director: Carl Warner
Associate Creative Director / Art Director: Rick Hill
Associate Creative Director / Copywriter: Matt Berger
Illustrator: Rick Hill
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