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Born to do this, 3

Campaign
Agency Network: 
Published/Aired: 
December 2012

Description

This project was created to generate awareness about John Casablanca's Institute, generate inquiries, increase web traffic and ultimately drive enrollment in the school’s main programs. This project is an evolution of the school’s long-standing brand position: “Born to do this.” The campaign ran in traditional outdoor locations including transit shelters and subway station banners. The media was always booked in pairs or a series of three sequential banners to ensure the characters created for the campaign were presented together.

Outdoor advertisement created by Spring, Canada for John Casablanca International Institute, within the category: Education.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director / Associate Creative Director: James Filbry
Photographer: Hans Sipma
Designers: Shon Tanner, Janette Lodermeier
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Highest Rated

kleenex's picture

The all have a nice special quality to them.

kleenex
Activity Score 51078
Web Designer/Developer
morse's picture

I don't like when kids are dressed up and use make-up like adults.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

abake's picture

Lady Gaga, Warhol and Lagerfeld.
Not very inspiring though, and the pics of the kids look creepy.

abake
Activity Score 1262
RMG Connect Colombia
kleenex's picture

The all have a nice special quality to them.

kleenex
Activity Score 51078
Web Designer/Developer
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