Advertisement

Good things, 6

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

If talking about weather is usually considered as trite, winter of '13 was the cause of depression. Lithuanians got really tired from a half year of cold as well as crushed when snowmen paved the sidewalks during the Easter. No sun, cold and with no spring in sight got on our nerves, and we, an ad agency called New!, decided to act upon this. We collaborated with outdoor experts JC Decaux to run a outdoor campaign in the capital Vilnius, called "Good things - coming soon". We drew posters announcing that summer is coming along and as soon as that happens negative things will be replaced by positive, like sea, beaches, less clothes, more berries, variety of birds, sunshine, colors. Campaign was so well received, that we've got a call from… Luxembourg asking to share the posters. "Good things - coming soon" is now running for almost a month and despite weather finally warming up, it's still very relevant in its promise of upcoming summer. The best thing is that we, as an advertising agency, did something with no logos, products or services to sell with a goal to make people, if only for a second, more happier and upbeat.

Outdoor advertisement created by New!, Lithuania for JC Decaux, within the category: Professional Services.

Caption

Good Things - Coming Soon.

Advertising Agency: New!, Vilnius, Lithuania
Creative Director / Copywriter: Tomas Ramanauskas
Designer: Lina Marcinonyte
lllustrator: Lina Vysniauskaite
Log in or register to post comments

Highest Rated

kleenex's picture

I agree with you, but the copy is bad.

kleenex
Activity Score 52582
Web Designer/Developer
morse's picture

Cool illustration.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

I agree with you, but the copy is bad.

kleenex
Activity Score 52582
Web Designer/Developer
Andrej Troha's picture

Looks more like a storyboard...

Andrej Troha
Activity Score 613
Advertisement