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Agency Network: 
Published/Aired: 
May 2010

Description

In the world of espionage, an umbrella is a pistol, a pen a microphone and that quiet kid at Starbucks a KGB informant. Nothing is what it seems. Inviting the public to look through the eyes of a spy and question the seemingly normal world around them, Red Tettemer created a provocative piece of interactive media (check out the video attached). As pedestrians pass the unit, it detects their motion and transforms the clean-cut gentleman into three elaborate disguises: a longh

Outdoor advertisement created by Red Tettemer, United States for International Spy Museum, within the category: Recreation, Leisure.

Advertising Agency: Red Tettemer, USA
Chief Creative Officer: Steve Red
Executive Creative Director: Todd Taylor
Sr. Art Director: Todd Landaker
Sr. Copywriter: Cindy Boyer
Account Executive(s): Susan Fortin, Kelly Amatangelo
Photographer / Designer: John Sterling Ruth
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Misstree's picture

WOW!! some great ambient this time around...first the fashion detector, now this! Niiiiiiccccceeee!

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

atb2005's picture

One of the very best ambient stunts ever. :)

atb2005
Activity Score 13557
sirvan's picture

Ever? Really?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

atb2005's picture

I take it you didn't like it. I would have been surprised if you did.

atb2005
Activity Score 13557
gmint7's picture

he's emphasizing "ever"
he meant it well : )

(i like this too. it's cool.)

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Adaddicted's picture

:-))

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

perromalo's picture

good one.

perromalo
Activity Score 429
Creative Director at Mateo&co
Molecule's picture

pretty neat use of gesture technology

Molecule
Activity Score 435
Copywriter
Donald Draper's picture

This is a nice one

Donald Draper
Activity Score 137
Creative Director
Spoonfeederxxx's picture

I just love alternate media and media technology, God only knows what we'll have in 10 years...

Really cool though...

Spoonfeederxxx
Activity Score 641
Copywriter
alexander_bickov's picture

Wow. Great campaign

alexander_bickov
Activity Score 3279
peterwbauman's picture

great idea

peterwbauman
Activity Score 107
Copywriter at Athens, GA
camozzi's picture

poor!

camozzi
Activity Score 20
Copywriter at Y&R Argentina
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