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Deep cover

Agency Network: 
Published/Aired: 
May 2010

International Spy Museum: Deep cover

Description: 

In the world of espionage, an umbrella is a pistol, a pen a microphone and that quiet kid at Starbucks a KGB informant. Nothing is what it seems. Inviting the public to look through the eyes of a spy and question the seemingly normal world around them, Red Tettemer created a provocative piece of interactive media (check out the video attached). As pedestrians pass the unit, it detects their motion and transforms the clean-cut gentleman into three elaborate disguises: a longh

Outdoor advertisment created by Red Tettemer, United States for International Spy Museum, within the category: Recreation, Leisure.

Advertising Agency: Red Tettemer, USA
Chief Creative Officer: Steve Red
Executive Creative Director: Todd Taylor
Sr. Art Director: Todd Landaker
Sr. Copywriter: Cindy Boyer
Account Executive(s): Susan Fortin, Kelly Amatangelo
Photographer / Designer: John Sterling Ruth

Comments (13)

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Misstree's picture
Misstree
Activity Score 425

WOW!! some great ambient this time around...first the fashion detector, now this! Niiiiiiccccceeee!

.............................

Not all who wander are lost.

atb2005's picture
atb2005
Activity Score 13557

One of the very best ambient stunts ever. :)

sirvan's picture
sirvan
Activity Score 29860

Ever? Really?

+++

"I love some things, and don't love some other things."

atb2005's picture
atb2005
Activity Score 13557

I take it you didn't like it. I would have been surprised if you did.

gmint7's picture
gmint7
Activity Score 2675

he's emphasizing "ever"
he meant it well : )

(i like this too. it's cool.)

:::J:::

Adaddicted's picture
Adaddicted
Activity Score 3435

:-))

withalltherespects

perromalo's picture
perromalo
Activity Score 429

good one.

Molecule's picture
Molecule
Activity Score 435

pretty neat use of gesture technology

Donald Draper's picture
Donald Draper
Activity Score 137

This is a nice one

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

I just love alternate media and media technology, God only knows what we'll have in 10 years...

Really cool though...

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Wow. Great campaign

peterwbauman's picture
peterwbauman
Activity Score 107

great idea

camozzi's picture
camozzi
Activity Score 20

poor!

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