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Snowball

Campaign
Agency Network: 
Published/Aired: 
December 2014

Description

Launched on the morning of Toronto’s first significant snowfall, a giant snowball made entirely of real snow and credit card statements was placed on the busy corner of King and University in the financial district

Outdoor advertisement created by Zulu Alpha Kilo, Canada for Interac, within the category: Finance.

Caption

Don't let debt snowball.

Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Directors: Shawn James, Grant Cleland
Copywriters: Sean Atkinson, Nick Asik, George Ault
Producers: Kari Macknight Dearborn, Tara Handley
Account Team: Rob Feightner, Laura Robinson, Kait Babin
Strategic Planner: Ebrahim El Kalza
Production Company: Marianne Klein, Brahaus Productions
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Highest Rated

MacMonkey's picture

Would be smarter and more eye-catching to do this in summer. In the winter, there are big piles of snow everywhere and people would just walk by.

MacMonkey
Activity Score 315
Dzsoi's picture

Clear message, eye-catchy ambient. Like it.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
MacMonkey's picture

Would be smarter and more eye-catching to do this in summer. In the winter, there are big piles of snow everywhere and people would just walk by.

MacMonkey
Activity Score 315
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