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Face, 3

Campaign
Agency Network: 
Published/Aired: 
December 2008

Description

Outdoor advertisement created by Forsman & Bodenfors, Sweden for IKEA, within the category: House, Garden.

Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Media Agency: MEC
Reproduction / Retouch / Original: Factory F&B
Advertiser's Supervisor: Christine Eliasson
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Highest Rated

Guest commenter's picture

Hey I have this really cool idea, let's make something out of something!

Guest commenter
agraciotti's picture

wow. I'm back to the 90's

agraciotti
Activity Score 22
advertising
AdvMan's picture

That's Enough! That's Enoughhhh for this method
Bad work

İyi Reklam, Kötü Reklam
www

AdvMan
Activity Score 299
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

CJR785's picture

your annoying.

CJR785
Activity Score 50
Graphic Designer / Art Director
sneakyhands's picture

i'm not getting 'diversity' from these ad the faces aren't very pretty when made of furniture.

sneakyhands
Activity Score 1857
Copywriter
Andrew Richardson's picture

How do you NOT get diversity from this? The point isn't to make pretty models it's to showcase a product in a unique and interesting environment. This ad succeeds on multiple levels:

- Product display
- Connection of tagline to imagery.
- A concept that has to do with the client (this one is pretty rare... unfortunately)
- Beautiful execution of the concept.

Props for this ad campaign.

Andrew Richardson
sneakyhands's picture

oh, i definitely get that they're going for variety, but they used the word diversity, which is regularly used to describe a group of PEOPLE who don't all share the same ethnicity, culture, creed, etc.

as for the 'beautiful execution'... i'm going to have to disagree. i don't want to be harsh, but these aren't winning any beauty contests.

sneakyhands
Activity Score 1857
Copywriter
Guest commenter's picture

Hey I have this really cool idea, let's make something out of something!

Guest commenter
scarfinati's picture

“diversity…which is regularly used to describe a group of PEOPLE who don't all share the same ethnicity, culture, creed, etc”

Way to take the idea literally. So a store cant have a diverse selection of furniture? wft?

scarfinati
Activity Score 843
Art Director
Guest's picture

This campaign is brilliant. The idea that I'm getting out of it is that people are different. They have different tastes. I think they're engaging and impactful. It's a campaign just made for this medium. Wouldn't work as print.

Death-defyingly simple. Make no mistake this will go all the way at Cannes.

Guest
dakfuzz23's picture

i think this one is a bit much.. the other one is much better

dakfuzz23
Activity Score 24
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