Risky scaffolding

Agency Network: 
May 2011

IDBI Termsurance offers insurance that is tailored to different risk profiles. Ogilvy and Mather Mumbai's challenge was to promote this unique life insurance plan and highlight it's key benefit - The flexibility to choose a cover that suits your risk.Most construction sites use bamboo scaffolding, which are know to be dangerous. The higher one climbs on the scaffolding the higher the risk. We identified these escalating-risk sites as an opportunity to demonstrate our message.

Outdoor advertisment created by Ogilvy, India for IDBI Federal, within the category: Finance.

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Senior Creative Directors: Kainaz Karmakar, Harshad Rajadhyaksha
Copywriter: Sangeeta Lerner
Art Director: Rajeshwari Rao
Photographer: Shekhawat Himmat

Comments (8)

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Highest Rated

jackblack's picture
Activity Score 2357

Nice try.

Molecule's picture
Activity Score 435

I tend to read that from the top down

gadgets's picture
Activity Score 1063

me too. no logic.

morse's picture
Activity Score 18024

Yes, me too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

purshotham's picture
Activity Score 457

I too read that from the top down

fly's picture
Activity Score 20

so far for little words

akshaysrikar's picture
Activity Score 420

i dont think its the issue of being top down.

but what i reckon is that.. the higher the hoarding the larger it should've got... i assume it should be pretty difficult for someone to find out (or in that case even interested) in the brand.... just a thought..

ace85le's picture
Activity Score 3935

That's one messy logo. You should only do this kind of ad if you have a neat and clean logo, esp. from that far.


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jackblack's picture
Activity Score 2357

Nice try.