People For Smarter Cities

Agency Network: 
June 2013

IBM & Ogilvy France Create Ads With A New Purpose in its latest "People For Smarter Cities"


IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. That’s why IBM and Ogilvy are working together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.

Outdoor advertisment created by Ogilvy, France for IBM, within the category: Electronics, Technology.

Advertising Agency: Ogilvy & Mather, France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriters: Lauren Elkins, Andrew Mellen
Creatives: Daniel Diego Lincoln, Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisors: Muriel Benitah, Mary McFarland

Comments (12)

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Highest Rated

jackblack's picture
Activity Score 2357

Damn. Wish I'd done this. Well done. Bastards.

morse's picture
Activity Score 18024

That's really nice. Creating city furniture is always a good idea. Kit Kat has done benches in the past.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

WWWorker's picture
Activity Score 121

Kit Kat did a bench. A sun cream brand built a sloping billboard to offer people some shadow (Cannes lion). A bank made a solar billboard so that a school could get some energy (Cannes Grand Prix). And so on. Useful posters are not a new thing. Not so smart. But... well... useful anyway.

talkingisfree's picture
Activity Score 2712

Great campaign

Arnav's picture
Activity Score 166

really good....its(those r) one of the best ads i've seen...which defines their tag line in the best way (possible)

kleenex's picture
Activity Score 50502

Solid concept.

jackblack's picture
Activity Score 2357

Damn. Wish I'd done this. Well done. Bastards.

alausa's picture
Activity Score 1420


designerbharat's picture
Activity Score 3

Awesome idea... good job guys!

rauliten's picture
Activity Score 393

Great concept!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Yeaaaah. :)

The Jobless Writer
Will Think for Salary

thedesignaddict's picture
Activity Score 5403

Pretty good.

sagarER's picture
Activity Score 16

wonderful idea .... smart work .. smartly done..!

Sagar E Radam
Web Designer