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People For Smarter Cities

Agency Network: 
Published/Aired: 
June 2013

Description

IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. That’s why IBM and Ogilvy are working together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.

Outdoor advertisement created by Ogilvy, France for IBM, within the category: Electronics, Technology.

Advertising Agency: Ogilvy & Mather, France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriters: Lauren Elkins, Andrew Mellen
Creatives: Daniel Diego Lincoln, Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisors: Muriel Benitah, Mary McFarland
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Highest Rated

jackblack's picture

Damn. Wish I'd done this. Well done. Bastards.

jackblack
Activity Score 2357
Art Director
morse's picture

That's really nice. Creating city furniture is always a good idea. Kit Kat has done benches in the past.

morse
Activity Score 18024
Art Director |

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WWWorker's picture

Kit Kat did a bench. A sun cream brand built a sloping billboard to offer people some shadow (Cannes lion). A bank made a solar billboard so that a school could get some energy (Cannes Grand Prix). And so on. Useful posters are not a new thing. Not so smart. But... well... useful anyway.

WWWorker
Activity Score 121
talkingisfree's picture

Great campaign

talkingisfree
Activity Score 2712
Art Director
Arnav's picture

really good....its(those r) one of the best ads i've seen...which defines their tag line in the best way (possible)

Arnav
Activity Score 166
kleenex's picture

Solid concept.

kleenex
Activity Score 51098
Web Designer/Developer
jackblack's picture

Damn. Wish I'd done this. Well done. Bastards.

jackblack
Activity Score 2357
Art Director
alausa's picture

congrats.

alausa
Activity Score 1420
Creative Director at Noah's Ark
designerbharat's picture

Awesome idea... good job guys!

designerbharat
Activity Score 3
Graphic Designer
rauliten's picture

Great concept!

rauliten
Activity Score 393
Creative Director
Roger Keynes's picture

Yeaaaah. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

thedesignaddict's picture

Pretty good.

thedesignaddict
Activity Score 5403
Art Director at Freelance
sagarER's picture

wonderful idea .... smart work .. smartly done..!

sagarER
Activity Score 16
Web Designer/Developer at Web designer @ Mumbai |

Sagar E Radam
Web Designer

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