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Coffee

Agency Network: 
Published/Aired: 
June 2009
Huawei Outdoor Ad -  Coffee

Description

Outdoor advertisement created by JWT, China for Huawei, within the category: Electronics, Technology.

Advertising Agency: Guangzhou Newsun / JWT Advertising, Guangzhou, China
Executive Creative Director: Stephen Mui
Creative Directors: Dai Guo
Copywriter: Dai Guo
Art Director: Zhihui Tan
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Highest Rated

Guest's picture

don't understand

Guest
Guest's picture

Reminds me something from ogilvy Honduras.

Guest
bad astronaut's picture

should have spent more time on this one.

bad astronaut
Activity Score 544
Guest's picture

don´t understand

Guest
Guest's picture

maybe, you are stupid? *lol*

Guest
Pccs's picture

mm not so sure about this one, i get it, but it fails to impress me.

Pccs
Activity Score 212
Graphic Designer
Guest's picture

i don't get it!

Guest
Guest's picture

The phone is water-proof and cant be damage by liquid

Guest
Emran Hayat's picture

nice shoot... and it works for me

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

shriyansagar's picture

yep..even i agree

shriyansagar
Activity Score 14
premc's picture

have seen so many kind of , but gud one.
8/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Zaidi's picture

good art n nice shoot

Zaidi
Activity Score 80
Advertising
Blashyrkh's picture

For me is like: "C'mon I was joking, is not really waterproof."

Blashyrkh
Activity Score 32890
Art Director
prabhath's picture

These kind of stuffs are the real asset of AotW.

very mature thinking, very very inspiring & solved the problem. almost 100 marks
cheers

prabhath
Activity Score 60
Art Director
everartz's picture

this is good, and different... good job

everartz
Activity Score 7613
Art Director |

| everartz |

Bob08's picture

Do you have a second one with ice? That's the real "water"proof.

Bob08
Activity Score 749
Punch's picture

La lectura A PRUEBA DE AGUA se siente más cuando pones en riesgo tu equipo en casos como cuando se cae el celu en el inodoro del baño, en la piscina o en una pecera. Un chorro de cafe no es suficientemente fuerte para anular la capacidad de tu celular.

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

NatalieM's picture

It made me say, "Hmm." I like the thinking.

-Natalie
http://www.nataliemarion.com

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

made in china by force

Guest
voltus's picture

the coffee splash is not good.. not real..

voltus
Activity Score 18
Creative Director
Guest's picture

The concept is a bit unclear
Nice mobile

Guest
manga's picture

why is the concept unclear? couldn't be clearer. strong and nice and clean

manga
Activity Score 111
Publicis Yorum - copywriter
Schizzy's picture

A pretty neat concept. Almost makes you wish they did others as well... but then again, that could end up being a campaign for campaign's sake.

Good to see some good ads coming out of China.

Schizzy
Activity Score 203
Copywriter
Guest's picture

a good visual could have been a coffee spill on the phone while there's an incoming call on screen...

Guest
abrauf's picture

what u want to say?

abrauf
Activity Score 122
Graphic Designer at Pakistan Institute of Fashion and Design
paulkang91's picture

might as well have had a cellphone in an aquarium that just received a text and the screen is lit, bit more effective than this ad if i do say so myself haha

paulkang91
Activity Score 6
Photographer |

Simplicity Is The Ultimate Sophistication

Guest's picture

don't understand

Guest
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