Forma 1

Agency Network: 
June 2008


Outdoor advertisement created by Ogilvy, Mexico for Hot Wheels, within the category: Gaming.

Advertising Agency: Ogilvy, Mexico
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Rafael Martínez, Luis Elizalde, Sandra Flores
Copywriter: Armando Castelán
Art Directors: Luis Mata
Photographer: José Ramón Cagigas
Illustrator: Luis Mata
Account Supervisor: Paola Mayoral
Advertiser's Supervisor: Roberto Guzmán
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kergu's picture

guest what... 10!!!!

Activity Score 6795
capobvious's picture

guess what? you're a tool.

enough hot wheels. seriously.

Activity Score 68
Neil Levy's picture

my question about this (aside from the amazing glut of ads the last few years around the world for hot wheels) is this:
do kids still play with them or is it just that the guys who worked on this concept still feel some nostalgia for them. reason i ask is because by that logic, how come no one ever does ads for Nerf brand anymore? Nerf was ten times cooler than Hot Wheels and I would wager there have been less ads made for it.


Neil Levy
Activity Score 314
Copywriter |

neil levy

bompa's picture

original, la mejor gráfica de méxico de este año. Bien merecido el león y no como la de jwt que es igual a la que hay en la archive volumen 4 del 2006.

Activity Score 318
Have Heart's picture

So much better than the Matchbox-campaign, that won Gold.

Have Heart
Activity Score 922
Art Director
cmotan's picture

And why?
I don't think so.

Activity Score 189
Art Director at
Have Heart's picture

Because the Matchbox-campaign is exactly the same idea as last years Gold-winner "Lego - Builders Of Tomorrow".

Have Heart
Activity Score 922
Art Director
drunk dave's picture

Not even close. Copy of a classic scene with kids vs kids driving cars. The difference is one is a rip-off of an existing picture.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
fen1x's picture

simple, full of life.

Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)