Forma 1

Agency Network: 
June 2008

Outdoor advertisment created by Ogilvy, Mexico for Hot Wheels, within the category: Gaming.

Advertising Agency: Ogilvy, Mexico
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Rafael Martínez, Luis Elizalde, Sandra Flores
Copywriter: Armando Castelán
Art Directors: Luis Mata
Photographer: José Ramón Cagigas
Illustrator: Luis Mata
Account Supervisor: Paola Mayoral
Advertiser's Supervisor: Roberto Guzmán

Comments (9)

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kergu's picture
Activity Score 6795

guest what... 10!!!!

capobvious's picture
Activity Score 68

guess what? you're a tool.

enough hot wheels. seriously.

Neil Levy's picture
Neil Levy
Activity Score 314

my question about this (aside from the amazing glut of ads the last few years around the world for hot wheels) is this:
do kids still play with them or is it just that the guys who worked on this concept still feel some nostalgia for them. reason i ask is because by that logic, how come no one ever does ads for Nerf brand anymore? Nerf was ten times cooler than Hot Wheels and I would wager there have been less ads made for it.


bompa's picture
Activity Score 318

original, la mejor gráfica de méxico de este año. Bien merecido el león y no como la de jwt que es igual a la que hay en la archive volumen 4 del 2006.

Have Heart's picture
Have Heart
Activity Score 922

So much better than the Matchbox-campaign, that won Gold.

cmotan's picture
Activity Score 189

And why?
I don't think so.

Have Heart's picture
Have Heart
Activity Score 922

Because the Matchbox-campaign is exactly the same idea as last years Gold-winner "Lego - Builders Of Tomorrow".

drunk dave's picture
drunk dave
Activity Score 1066

Not even close. Copy of a classic scene with kids vs kids driving cars. The difference is one is a rip-off of an existing picture.

fen1x's picture
Activity Score 471

simple, full of life.