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Agency Network: 
Published/Aired: 
April 2011
Hot Wheels Outdoor Ad -  Curl

Description

Outdoor advertisement created by Ogilvy, Colombia for Hot Wheels, within the category: Gaming.

Advertising Agency: Ogilvy & Mather, Bogota, Colombia
VP Creative: John Raul Forero
General Creative Director: Juan Jose Posada
Creative Directors: Mauricio Guerrero, Diego Cardenas
Copywriter: Julian Gutierrez
Art Directors: Andres Lopez, Camilo Ruano / Daniel Mora
Photographer: Javier Crespo
Art Buyer: David Alvarado
Account Director: Fabio Quiroga
Production: Freddy Rivero, Leonardo Miranda
Billboard provider: Vallas Modernas
Additional Advertising Agencys: Eduardo Baez
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Highest Rated

SuperPolle's picture

Simple, sweet, relevant and affordable. Love it!

SuperPolle
Activity Score 155
shawnbarrytoronto's picture

I totally wish that was a real loop-dee-loop. This is a smart campaign.

shawnbarrytoronto
Activity Score 30
Creative Director
morse's picture

That's just a perfect idea for the brand, dads and kids will both see this from their cars and perhaps even talk about it.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

saso36's picture

good idea:)I like it

saso36
Activity Score 4
Ads.chinaSMACK's picture

Wonderful work, bringing the small world into the big world.

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Olafski001's picture

cool

Olafski001
Activity Score 1193
Copywriter |
jota-juliangutierrez's picture

!

jota-juliangutierrez
Activity Score 20
Copywriter at Ogilvy & Mather
Donn Jonhson's picture

Oh my God. This is a great ad, I wish have done it

Donn Jonhson
Activity Score 3
Art Director
CuriousPencil's picture

Obvious win(s). And props to the submitter for the set-up shot in case the 'peanut gallery' shot them down. Beauty.

CuriousPencil
Activity Score 4225
Copywriter
hythamabuelela's picture

Yes:D

hythamabuelela
Activity Score 36
Creative Director at creative director
jackmancer2017's picture

Yeah I think it's genius, how can you not look at this and think it's clever.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
ishiboy's picture

Superb idea... Could have done with better execution.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
JeffP's picture

Finally a great ad. The last few days were though to witness...

JeffP
Activity Score 810
Marketing Manager at TomTom
Draper's picture

Nice

Draper
Activity Score 183
Creative Director
dadada's picture

nice ambient!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

mats-tijmes's picture

Hopefully the backside is printed as-well, so it works for both sides of the road. But a clever idea anyway ;)

mats-tijmes
Activity Score 21
Graphic Designer
gon_enelcamino's picture

Funciona sólo en la foto porque el color del cielo es el mismo que el del cielo falso del rulo. Si te toca un día sin nubes cagaste.

gon_enelcamino
Activity Score 838
Underground
Themadartist1972's picture

magnificent ambient !

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
kleenex's picture

nice idea.

kleenex
Activity Score 51110
Web Designer/Developer
notanugget's picture

Really great idea

notanugget
Activity Score 135
Other
addouche's picture

<3

addouche
Activity Score 4
jota-juliangutierrez's picture

!

jota-juliangutierrez
Activity Score 20
Copywriter at Ogilvy & Mather
Prof's picture

Why am i not impressed?

maybe because of all the agency kids obvious-ing around how great it all is.

Prof
Activity Score 1449
Copywriter |

Quite really.

rabbitz's picture

shame on your childhood

rabbitz
Activity Score 464
AD MAN
xtianwilliams's picture

One of those 'why didn't I think of that' ideas. Fantastic.

xtianwilliams
Activity Score 58
Art Director
dean viii's picture

While it's nice, it's been done. Not the loop, but a toy car jumping a bridge that's opening. Wasn't that on here?

dean viii
Activity Score 1686
Creative Director
ElCaza89's picture

It's reeeeeeeeeeally good, but one question, how do they match the changing sky with that grey center??? it's only for cloudy days???

ElCaza89
Activity Score 343
dylank's picture

I did a very similar execution for Six Flags using an L train when in portfolio school 3 years ago. view at www.dylankrenka.com

dylank
Activity Score 47
Art Director Chicago
CABAZORRO's picture

MMM no...

CABAZORRO
Activity Score 366
graphic
shah wali jan's picture

ok

shah wali jan
Activity Score 257
Graphic Designer at coffee communication
SuperPolle's picture

Simple, sweet, relevant and affordable. Love it!

SuperPolle
Activity Score 155
alex7white's picture

Love all the Hot Wheels outdoor work they're doing. Easy, brilliant, nostalgic. Great work!

alex7white
Activity Score 7
bi_sign's picture

WOW Cool

bi_sign
Activity Score 262
Art Director
brenopontes's picture

Cool as hell!

brenopontes
Activity Score 21
Rajeev Manchanda's picture

Original & Excellent Execution!

Rajeev Manchanda
Activity Score 2
Chandigarh
ace85le's picture

I'm in awe.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

tindencleef's picture

Awesome ad! Very original and perfect place..

tindencleef
Activity Score 13
clauss1011's picture

Just amazing!

clauss1011
Activity Score 14
Marketing Manager at Freelancer
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