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Big Boy

Agency Network: 
Published/Aired: 
June 2010
Hot Wheels Outdoor Ad -  Big Boy

Description

Outdoor advertisement created by Ogilvy, Mexico for Hot Wheels, within the category: Gaming.

Advertising Agency: Ogilvy, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Head Art Director: Iván Carrasco
Art Directors: Iván Carrasco, Mario Salgado, Jaime González
Creative Director: Abraham Quintana
Copywriter: Abraham Quintana
Advertiser’s Supervisor: Roberto Guzmán
Planner: Javier Macías
Producers: Alejandra Diaz, Ereth Bolaños
Photographer: Diego Arrigoni
Account Manager: Horacio Genolet
Account Supervisor: Pilar Troconis
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Highest Rated

hero china's picture

nice !!!!!

hero china
Activity Score 99
Art Director at beijing lintas
jponino's picture

interesting

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Dzsoi's picture

yes, interesting twist

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

clean and smart!

Guest
kindlovingsoul's picture

Love it!

kindlovingsoul
Activity Score 82
Copywriter
Guest's picture

With all the hot wheels ads on here you'd think they had the same budget as Coke.

Guest
Guest's picture

That's clear! But who would be the target one?

Guest
rehpani's picture

ESTOY SEGURO QUE ESTE TRABAJO YA LO HABIA VISTO ANTES AQUI EN ESTA MISMA PAGINA

rehpani
Activity Score 312
Etorres Publicidad/ITSU
thedesignaddict's picture

Damn good.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Minerva Pinto's picture

Creepy but interesting

Minerva Pinto
Activity Score 1394
Bryn Mawr College
digitaljowy's picture

This is really nice...

digitaljowy
Activity Score 20
Art Director at Designer
Hibon's picture

Very nice Outdoor campaign.

Hibon
Activity Score 3734

Simple ideas are the best !

Dreambang's picture

very very nice.. !!!!

Dreambang
Activity Score 239
Creative Director at India |

Dang

decreative's picture

Very Nice! impressive Hot Wheels!!!

decreative
Activity Score 102
Graphic Designer at TONIC Communications LLC
Guest's picture

nice, simple, direct. But what if there isn't much car on the road? I would see a kid looking at the floor.

Guest
Guest's picture

since there is a huge parking building on the left hand-side of this bridge, your worry wont be a problem

Guest
rabbitz's picture

since there is a huge parking building on the left hand-side of this bridge, your worry wont be a problem

rabbitz
Activity Score 464
AD MAN
premc's picture

Lovely !
8/10 from my side.

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Kateter's picture

great stuff!

relevant ad (for a change).

Kateter
Activity Score 2029
Copywriter
AmOgodzzz's picture

This is one of those ideas that make me think, "Why didn't I think of that?"

Amazing idea. Simple but very compelling.

AmOgodzzz
Activity Score 826
Copywriter at School of Visual Arts
hero china's picture

nice !!!!!

hero china
Activity Score 99
Art Director at beijing lintas
Guest's picture

nice job and direct...

Guest
rolling.stone's picture

excellent

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

very nice ad, very clean explaining
ashish soni,

Guest
Luis Maram's picture

Fantastic... very gestalt.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

Libor Oubrecht's picture

nice idea, i love it!

Libor Oubrecht
Activity Score 309
Copywriter
Zaza's picture

great idea

Zaza
Activity Score 172

zaza

NONE™'s picture

Bien!!

NONE™
Activity Score 209
Other |

NONE™

toalr2's picture

gold.

toalr2
Activity Score 30
Mistiko's picture

Awesome !!!!!

Mistiko
Activity Score 68
Art Director at miami ad school
Guest's picture

cool!! I thought it can grab parents as buyer and children as user both.

Guest
Guest's picture

superb.............!!
something very attractive...
loved it..:-)

Guest
Guest's picture

love it

Guest
manumartin5's picture

Creatively smart planning~!

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
idpress's picture

very good work i like it

idpress
Activity Score 6
Graphic Designer
mikey mugambi's picture

simple and smart

mikey mugambi
Activity Score 69
Imagine IMC
javierspuig's picture

Llevo años trabajando y viviendo por el rumbo en donde "colocaron" este outdoor y es triste saber que NUNCA existió. Es buena idea pero háganla realidad. No mamen.

javierspuig
Activity Score 12
Copywriter
Hidom's picture

sorry I did not get it
anyone can explain

Hidom
Activity Score 66
javierspuig's picture

Sí, interesante pero, NO REAL. Yo vivo al lado de este puente desde hace 20 años y nunca hicieron algo parecido.

javierspuig
Activity Score 12
Copywriter
akashanandh's picture

cool!

akashanandh
Activity Score 49
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