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Rock Van

Agency Network: 
Published/Aired: 
September 2010
Description: 

Outdoor advertisment created by RPA, United States for Honda, within the category: Automotive.

Van. Myth. Legend

Advertising Agency: RPA, USA
EVP, Chief Creative Officer: David Smith
SVP, Group Creative Director: Pat Mendelson
VP, Associate Creative Director: J Barbush
Associate Creative Director: Laura Hauseman
Senior Art Director: Hobart Birmingham, Steve Chow
Copywriter: Perrin Anderson
Photographer / Digital Artist: Fulvio Bonavia

Comments (7)

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Roger Keynes's picture
Roger Keynes
Activity Score 5498

Van. Hell. Sing.

The Jobless Writer
Will Think for Salary

gonndo's picture
gonndo
Activity Score 1094

Van. Ha. Len

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Van. Morris. On.

The Jobless Writer
Will Think for Salary

gonndo's picture
gonndo
Activity Score 1094

Van. Nistel. Rooy

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

silvi's picture
silvi
Activity Score 4172

jajajaja. Your comments make me laugh

Billoughsby's picture
Billoughsby
Activity Score 5144

I'll take it over the usual self-serious bilge of auto ads.

That's it.

Billoughsby's picture
Billoughsby
Activity Score 5144

I believe a lot of the market for this van will appreciate the modestly amusing, goofy/funny punning wordplay of "Van. Myth. Legend." (You know, as in "Man. Myth. Legend.") Similar wordplay was the, er, vehicle for the series buy-me message. (And if these are in support of TV, prospective buyers may already have seen an inside shot of the van or heard a size pitch, and not need anything more than the icon shot on the billboard.)

That's it.

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