Agency Network: 
September 2012
Honda Outdoor Ad -  Plug


The limited release of the 100% electric Fit EV in California called for something special. Not only because it boasts the highest EPA fuel efficiency rating at 118MPGe, but it’s Honda’s first foray into plug-in vehicles. So how could we show that this city-smart, technology-packed car is fun while being quite serious about energy conservation? We plugged it into the iconic H-mark and turned off a few lights to send those travelling one of the state’s busiest freeways a message: The race for ever-higher fuel efficiency is on. And Honda is leading the way.

Outdoor advertisement created by RPA, United States for Honda, within the category: Automotive.

Advertising Agency: RPA, USA
Chief Creative Officer: Joe Baratelli
Group Creative Director: Jason Sperling
Creative Director / Art Director: Jason Sperling
Associate Creative Director / Copywriter: Damian Fraticelli
Sr. Art Director: Katie Carlile
Sr. Copywriter: Damian Fraticelli
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NicoCiego's picture

Lovely. But, looks familiar though. hm

Activity Score 1033
Art Director at Quezon City Philippines
morse's picture

Decent billboard idea.

Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kalpesh78's picture

Nice one.

Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Black Hour's picture

It's always risky to mask your name when you use that kind of concept; but here I think everybody can tell at first sight that it's Honda.

Black Hour
Activity Score 368
kleenex's picture


Activity Score 51104
Web Designer/Developer
lezy's picture

nice idea

Activity Score 377
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