Agency Network: 
September 2012

The limited release of the 100% electric Fit EV in California called for something special. Not only because it boasts the highest EPA fuel efficiency rating at 118MPGe, but it’s Honda’s first foray into plug-in vehicles. So how could we show that this city-smart, technology-packed car is fun while being quite serious about energy conservation? We plugged it into the iconic H-mark and turned off a few lights to send those travelling one of the state’s busiest freeways a message: The race for ever-higher fuel efficiency is on. And Honda is leading the way.

Outdoor advertisment created by RPA, United States for Honda, within the category: Automotive.

Advertising Agency: RPA, USA
Chief Creative Officer: Joe Baratelli
Group Creative Director: Jason Sperling
Creative Director / Art Director: Jason Sperling
Associate Creative Director / Copywriter: Damian Fraticelli
Sr. Art Director: Katie Carlile
Sr. Copywriter: Damian Fraticelli

Comments (6)

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NicoCiego's picture
Activity Score 1033

Lovely. But, looks familiar though. hm

morse's picture
Activity Score 18024

Decent billboard idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kalpesh78's picture
Activity Score 2578

Nice one.

ideas....30 minutes nahi toh free.

Black Hour's picture
Black Hour
Activity Score 368

It's always risky to mask your name when you use that kind of concept; but here I think everybody can tell at first sight that it's Honda.

kleenex's picture
Activity Score 50582


lezy's picture
Activity Score 377

nice idea