Natural-Gas billboard

Agency Network: 
July 2010

To catch the attention of 405 commuters in the Los Angeles area, Honda just unveiled a 3-D outdoor board to show off the Civic GX’s clean natural-gas power. Communicating Honda’s innovation and environmental awareness, the nearly free of emissions-free Civic GX is brought to life with lighted 3-D graphics to simulate clean-burning natural-gas flames.

Outdoor advertisment created by RPA, United States for Honda, within the category: Automotive.

Advertising Agency: RPA, USA
Chief Creative Officer: David Smith
Creative Director: Joe Baratelli
ACD / Art: Nathan Crow
Senior Copywriter: Adam Lowrey
Agency Producer: Shirley Tuber

Comments (10)

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Reality Check's picture
Reality Check
Activity Score 2539

Honda Civic GX: Natural-Gas billboard just doesn't spark.

Guest's picture

makes me think the Honda comes with dvd

Guest's picture

yup.. doesnt it look like DVD?

royschellekens's picture
Activity Score 390

I very much liked this. Allthough it was only because popped into my head again!

Hate advertising? Make better ads.

paumarques's picture
Activity Score 1312

no hi veig la relació amb les dues campanyes. Igualment, crec que aquesta les dues son de puta mare!

Pau Marquès
(+34) 670 36 79 83

Guest's picture

"free of emissions-free" ?

Shajeel Dzyner's picture
Shajeel Dzyner
Activity Score 26

good work

ofband's picture
Activity Score 83

Honda power, nice

You can do it !

yosa's picture
Activity Score 2

Great !!! Simple although still cool, direct to main message, very easy to understand what Honda provide

Billoughsby's picture
Activity Score 5144

I have to admit to liking this.

That's it.