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Bus

Agency Network: 
Published/Aired: 
April 2013
Description: 

Outdoor advertisment created by Y&R, Brazil for Honda, within the category: Automotive.

Ride your way.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Director: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Director: Renato Butori
Copywriter: Roberto Kilciauskas
Illustrator: Vetor Zero

Comments (6)

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hernanure's picture
hernanure
Activity Score 4

It's not ok for me to communicate that you should ride your bike through buses or trucks. Lots of riders have accidents because of that, so I wouldn't make it the main message.

monoliz's picture
monoliz
Activity Score 1304

they are promoting one of their main disadvantages

kleenex's picture
kleenex
Activity Score 50490

Three very bad ads.

certaintly's picture
certaintly
Activity Score 3994

soooo unbelievably bad

punit.rathor's picture
punit.rathor
Activity Score 230

nice campaign, good execution.
ride your way.. if that is not ur way then why ride perforcely..

jackblack's picture
jackblack
Activity Score 2357

Interesting. But not much more than that.

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