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Bus

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Outdoor advertisement created by Y&R, Brazil for Honda, within the category: Automotive.

Caption

Ride your way.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Director: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Director: Renato Butori
Copywriter: Roberto Kilciauskas
Illustrator: Vetor Zero
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hernanure's picture

It's not ok for me to communicate that you should ride your bike through buses or trucks. Lots of riders have accidents because of that, so I wouldn't make it the main message.

hernanure
Activity Score 4
Copywriter
monoliz's picture

they are promoting one of their main disadvantages

monoliz
Activity Score 1304
kleenex's picture

Three very bad ads.

kleenex
Activity Score 51166
Web Designer/Developer
certaintly's picture

soooo unbelievably bad

certaintly
Activity Score 3994
punit.rathor's picture

nice campaign, good execution.
ride your way.. if that is not ur way then why ride perforcely..

punit.rathor
Activity Score 230
Art Director at Advertising Agency
jackblack's picture

Interesting. But not much more than that.

jackblack
Activity Score 2357
Art Director
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