A new advertising campaign from Holland Bloorview Kids Rehabilitation Hospital is putting the voices of kids and youth front and centre in challenging stigma surrounding disability. The campaign, entitled "Dear Everybody", launched today on TV, radio, print and digital out of home and online as well as with a pop up installation in the CF Toronto Eaton Centre. The campaign is part of an overall movement focused on educating the public about the role they can play in building an including and equitable society that includes young Canadians with disabilities.
Outdoor advertisment created by KBS, Canada for Holland Bloorview Kids Rehabilitation, within the category: Professional Services.
Dear Everybody, Not everyone in a wheelchair needs to be fixed.
Creative Director: Matt Hassell
Art Director: Jessica Carter
Copywriter: Kate Thorneloe
Production Studio: M&H
Production House: Frank Content
Director: Jesse Hunt
DP: Greg Frankovitch
Post Production: The Vanity and Wingman
Music: Vapor/RMW Music
Producer: Dustin Anstey
Print Studio: Astro Screen Printing
Printer / Lithographers: C.J Graphics, Mohawk Papers
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