Description
We took advantage of our loading dock (cargo bay) doors, and with the aid of our outdoor made them look like the back of a Hino Truck. At the moment in which delivery trucks arrived with merchandise, it gave the ilusion that they were depositing thier deliveries into a Hino Truck.
Outdoor advertisement created by Ogilvy, Panama for Hino, within the category: Automotive.
Chief Creative Officer: Pinky Mon
Director Creative: Jonathan Lasso
Copywriters: Humberto Alvarado, Dennis Icaza
Art Directors: Roberto Perez, Edmar Quiros
Executive Producer: Raynier Villalobos
Account Manager: Liseth Fong
Photographer: Abdel Perez
Print Producer: A.S Graphics
So wait...who exactly is your target audience here? Are you trying to target the truck drivers? Because I don't know if they're the ones who buy the trailers.
You have to hate advertising in order to truly love it.
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