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Push-up bra modelled by Andej Pejic, 3

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

A push-up bra that gives you 2 cupsizes extra. Modeled by Andej Pejic. A man. So imagine what it can do for a woman.

Outdoor advertisement created by Doom&Dickson, Netherlands for Hema, within the category: Fashion.

Advertising Agency: Doom&Dickson, Amsterdam, Netherlands
Art Director: John De Vries
Copywriter: René Verbong
Account Director: Frieda Ulsamer de Waard
Client Team Director: Caroline van Turennout
Photographer: Wendelien Daan
Account manager: Karin van Dalen
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Hadrons's picture

wow,i can understand the buzz.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jsnm.great@gmail.com's picture

Hey man, simply superb
but why shouldn't retouch the image?

jsnm.great@gmail.com
Activity Score 2
Graphic Designer at SALT Creatives
Billoughsby's picture

You mean 'shop out the bra strap?

;)

Billoughsby
Activity Score 5150
Art Director |

That's it.

Spanky's picture

Maybe it's just me, but I really don't think it's the bra making him look like a woman.

Spanky
Activity Score 4899
Other
kleenex's picture

without the name I would have not known who the person was.

kleenex
Activity Score 52582
Web Designer/Developer
jackblack's picture

Using transgenders to sell bras? (forehead against a brick wall - pound - and repeat).

jackblack
Activity Score 2357
Art Director
Manoma's picture

Hum... really necessary to know before who is Andej Pejic...
woud be more interisting with a man less androginius... No ?
By the way... it's interisting...

Manoma
Activity Score 1108
Copywriter
simonds08's picture

yeah, maybe just a really heavy guy

simonds08
Activity Score 598
Lazarus's picture

Applaud the balls here. Literally.

Lazarus
Activity Score 1536
Creative Director
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