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Push-up bra modelled by Andej Pejic, 2

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

A push-up bra that gives you 2 cupsizes extra. Modeled by Andej Pejic. A man. So imagine what it can do for a woman.

Outdoor advertisement created by Doom&Dickson, Netherlands for Hema, within the category: Fashion.

Advertising Agency: Doom&Dickson, Amsterdam, Netherlands
Art Director: John De Vries
Copywriter: René Verbong
Account Director: Frieda Ulsamer de Waard
Client Team Director: Caroline van Turennout
Photographer: Wendelien Daan
Account manager: Karin van Dalen
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gadgets's picture

so gay ...

gadgets
Activity Score 1063
SAM75's picture

Yep

SAM75
Activity Score 220
Hadrons's picture

Provocative and great sale angle.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ed Rapport's picture

cute skinny blonde in an ad..... works everytime

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
NicoCiego's picture

What, that's a man?!

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Billoughsby's picture

"Hey Doktor Z, what's a Hema?"

or

"Didn't they mean Herma?"

Billoughsby
Activity Score 5150
Art Director |

That's it.

MikeYikes's picture

I love it when a regular image is turned into something irregular. Perfectly subtle.

MikeYikes
Activity Score 117
Creative Director
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