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Push-up bra modelled by Andej Pejic, 1

Agency Network: 
Published/Aired: 
December 2011
Description: 

A push-up bra that gives you 2 cupsizes extra. Modeled by Andej Pejic. A man. So imagine what it can do for a woman.

Outdoor advertisment created by Doom&Dickson, Netherlands for Hema, within the category: Fashion.

Advertising Agency: Doom&Dickson, Amsterdam, Netherlands
Art Director: John De Vries
Copywriter: René Verbong
Account Director: Frieda Ulsamer de Waard
Client Team Director: Caroline van Turennout
Photographer: Wendelien Daan
Account manager: Karin van Dalen

Comments (20)

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jackmancer2017's picture
jackmancer2017
Activity Score 6992

This campaign sparked a lot of interest in the Netherlands and with it a lot of free PR.

gadgets's picture
gadgets
Activity Score 1063

at first glance it is an amazing bra if it can make a man looks like that BUT don't forget to check that Andrej Pejić is androgynous male, so maybe the bra is not so amazing

jackmancer2017's picture
jackmancer2017
Activity Score 6992

You're not looking at this from a consumer perspective...

guto_soares's picture
guto_soares
Activity Score 107

Agree. I can imagine how these ads provided PR, and also he being a celebrity, it's easy to associate the benefit of the product to the model

sintra's picture
sintra
Activity Score 699

seeing is believing .... let's see before and after !

gadgets's picture
gadgets
Activity Score 1063

True!

Hadrons's picture
Hadrons
Activity Score 6041

That model is beautiful period. I like the juxtaposition. In one word: Brilliant.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

curguy24's picture
curguy24
Activity Score 37

At first i was stunned, but after i googled Andej Pejic I was disappointed. That man really looks female with or without a freaking bra. EPIC FAIL! I want my money back!

curguy24's picture
curguy24
Activity Score 37

At first i was stunned, but after i googled Andej Pejic I was disappointed. That man really looks female with or without a freaking bra. EPIC FAIL! I want my money back!

curguy24's picture
curguy24
Activity Score 37

At first i was stunned, but after i googled Andej Pejic I was disappointed. That man really looks female with or without a freaking bra. EPIC FAIL! I want my money back!

catwalk's picture
catwalk
Activity Score 24

Great campaign! Cheers, Martin Mol

Martin Mol

andylefty's picture
andylefty
Activity Score 4535

Wow, pretty different!

Spanky's picture
Spanky
Activity Score 4899

Put one on Mike Didka. See if he looks like a chick.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Love to know what women from the Nether regions think!

And, is that meant to be a cock & balls next to the 20?

The Jobless Writer
Will Think for Salary

chicagohour's picture
chicagohour
Activity Score 384

How can a man be so beautiful..he is

Hmmmmm

Billoughsby's picture
Billoughsby
Activity Score 5144

Ubare yubou subayubing
Mubike Dubidkuba's muban
buboobubies ubaruben't uball
thubey shubould bube?

That's it.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

My girlfriend's first reaction after reading the whole ad as a whole: Uuuugh ...
Me:
Her:
Me again:

Wordfruit's picture
Wordfruit
Activity Score 1023

So long as people know who it is, great idea.

Though if it already got lots of PR, no need for people on here's judgment.

somecopywriter's picture
somecopywriter
Activity Score 1113

Its a beautiful statement if you ask me. Brave client and agency rewarded with the attention they deserve.

chuckieT's picture
chuckieT
Activity Score 680

Great. Should win big.

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