Hell Cross Bun

Agency Network: 
April 2011

Outdoor advertisment created by Barnes Catmur & Friends, New Zealand for Hell Pizza, within the category: Food.

For a limited time.
A bit like Jesus.

Advertising Agency: Barnes, Catmur & Friends, Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Art Director: Crispin Schuberth
Photographer: Sam Mahayni
Retoucher: Grant Allen
Account Director: Sally Willis

Comments (16)

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morse's picture
Activity Score 18024

I guess this fits the brand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture
Activity Score 6992

Was the Jesus reference really a necessity?

bricard's picture
Activity Score 189

Definitely not, but think of how much difference that one line has made. It's a good reflection of their brand, sure to offend some people, but will also gain the applause of their loyalists while gaining new consumer interest through PR stories about this; good or bad.

lessismore's picture
Activity Score 251

who isn't limited in this word? that sucks so much :)

Helmet Chrome's picture
Helmet Chrome
Activity Score 260

I keep seeing this creative shot down in blogs and ad sites because it's offensive... Lighten up, it's just an ad and unless you live under a rock this isn't anywhere near shocking.

Not great but not bad either.

Billoughsby's picture
Activity Score 5144

I smell a naked bid for controversy masking average creative. In that sense, tiresome.

No rating.

That's it.

picopalqlea's picture
Activity Score 999

a little bit disrespectful isn it?

atb2005's picture
Activity Score 13557

What a steaming pile of tosh. But we are used to these blasphemous campaigns, coming mostly from New Zealand. I am really not religious. I just find this, as Bill said, "average creative". I'd even say below average.

Boxey's picture
Activity Score 8879

Yep, masking average creative. Also, how can it offend Christians when they believe that Christ is alive and well? Weak work.

bakamono's picture
Activity Score 1002

South park is more controversial than this.

This week has been really slow not a single good ad.

because therefore it is

mmackinven's picture
Activity Score 1608

Made me laugh :)

patterson_olson's picture
Activity Score 10

Not enough ATTITUDE!

patterson_olson's picture
Activity Score 10

Pentagrams was during the heavy metal era! 80s that is... MORE ATTITUDE!

onefuzz's picture
Activity Score 8

Pathetic & predictable. Mixing symbols of Satanism with Christianity?.. Another one of the 'square circles'.. And yes, it is insulting.

Richard Finch's picture
Richard Finch
Activity Score 201

To be honest, I find it funny.
And it works.
And the fact that opinions vary on such a scale shows it hit the controversy mark, which in turn creates some buzz, which in turn generates interest.

Good, although the artwork is god-awful, so average.

Gpoll's picture
Activity Score 12

I totally agree with you Richard.