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Hell Cross Bun

Agency Network: 
Published/Aired: 
April 2011
Hell Pizza Outdoor Ad -  Hell Cross Bun

Description

Outdoor advertisement created by Barnes Catmur & Friends, New Zealand for Hell Pizza, within the category: Food.

Caption

For a limited time.
A bit like Jesus.

Advertising Agency: Barnes, Catmur & Friends, Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Art Director: Crispin Schuberth
Photographer: Sam Mahayni
Retoucher: Grant Allen
Account Director: Sally Willis
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morse's picture

I guess this fits the brand.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

Was the Jesus reference really a necessity?

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
bricard's picture

Definitely not, but think of how much difference that one line has made. It's a good reflection of their brand, sure to offend some people, but will also gain the applause of their loyalists while gaining new consumer interest through PR stories about this; good or bad.

bricard
Activity Score 189
lessismore's picture

who isn't limited in this word? that sucks so much :)

lessismore
Activity Score 251
Graphic Designer
Helmet Chrome's picture

I keep seeing this creative shot down in blogs and ad sites because it's offensive... Lighten up, it's just an ad and unless you live under a rock this isn't anywhere near shocking.

Not great but not bad either.

Helmet Chrome
Activity Score 260
Art Director
Billoughsby's picture

I smell a naked bid for controversy masking average creative. In that sense, tiresome.

No rating.

Billoughsby
Activity Score 5150
Art Director |

That's it.

picopalqlea's picture

a little bit disrespectful isn it?

picopalqlea
Activity Score 999
atb2005's picture

What a steaming pile of tosh. But we are used to these blasphemous campaigns, coming mostly from New Zealand. I am really not religious. I just find this, as Bill said, "average creative". I'd even say below average.

atb2005
Activity Score 13557
Boxey's picture

Yep, masking average creative. Also, how can it offend Christians when they believe that Christ is alive and well? Weak work.

Boxey
Activity Score 8879
Melaleuca In-House
bakamono's picture

South park is more controversial than this.

This week has been really slow not a single good ad.

bakamono
Activity Score 1002

because therefore it is

mmackinven's picture

Made me laugh :)

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

patterson_olson's picture

Not enough ATTITUDE!

patterson_olson
Activity Score 10
patterson_olson's picture

Pentagrams was during the heavy metal era! 80s that is... MORE ATTITUDE!

patterson_olson
Activity Score 10
onefuzz's picture

Pathetic & predictable. Mixing symbols of Satanism with Christianity?.. Another one of the 'square circles'.. And yes, it is insulting.

onefuzz
Activity Score 8
Art Director at Onefuzz
Richard Finch's picture

To be honest, I find it funny.
And it works.
And the fact that opinions vary on such a scale shows it hit the controversy mark, which in turn creates some buzz, which in turn generates interest.

Good, although the artwork is god-awful, so average.

Richard Finch
Activity Score 201
Graphic Designer
Gpoll's picture

I totally agree with you Richard.

Gpoll
Activity Score 12
Copywriter
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