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Fashion statement, 3

Campaign
Agency Network: 
Published/Aired: 
January 2008

Description

Outdoor advertisement created by DDB, United Kingdom for Harvey Nichols, within the category: Retail Services.

Caption

Harvey Nichols
Fashion statement

Advertising Agency: DDB London, UK
Executive Creative Director: Jeremy Craigen
Art Director: Noah Regan
Copywriter: Graeme Hall
Head of Art: Grant Parker
Account Handlers: Philip Heimann, Briony Small, Ildut Loarer
Designer: Pete Mould
Photographer: Jonathan De Villiers
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bknowlden's picture

Man, they did it again... Really great.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

vwray81's picture

No they didn't... No it isn't.

vwray81
Activity Score 256
Art Director
Jet Propulsion Lab's picture

I'm with you 81.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Bundy Agency's picture

can i ask why you dont think these work
in my eyes this is the second best harvey nichols campaign ive ever seen

Bundy Agency
Activity Score 597
Art Director
Jet Propulsion Lab's picture

It's not that these don't work.
I just miss their "funny intelligent," not their "funny ha ha."
Just my personal preference.

Second best HN campaign? I STRONGLY disagree...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Bundy Agency's picture

This to me is the essence of HN
its the little quips in this stuff that makes you feel like you've been subtly slapped in the face.

Bundy Agency
Activity Score 597
Art Director
panasit's picture

These are... interesting.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

loader's picture

it works really well, but i think it could be same as some time ago
a big black baloon from car for environmental warning.

Let's say they knew for it,
would you consider that as stealing the idea, recycling it?

loader
Activity Score 1146
Copywriter at Pristop
Stigset's picture

ab-fab, great work

Stigset
Activity Score 1454
Art Director
asenyo's picture
asenyo
Activity Score 64
Universidad Diego Portales
nice gaijin's picture

This is more like a combination of the ideas behind the smog balloon (the intangible becomes tangible in the form of a giant balloon) and Trendy's cartoon (word bubble making a physical impact), but it's a unique application of the marriage of those two ideas. My only criticism is that the word bubbles are all empty; are fashion statements meant to be vapid? Otherwise great photography and art direction. ~8/10

nice gaijin
Activity Score 815
desade's picture

wow! words of wisdom.. i almost cried. Master, Teach Me Kung-Fu!

desade
Activity Score 8
Lyceum of the Philippines University
Archie's picture

I think the line "fashion statement" cheapens it. The idea would have been great without a line.

Archie
Activity Score 201
Copywriter
Jet Propulsion Lab's picture

I agree.
But it still wouldn't have made it "great" as you put it, because there is no real "idea" here (as opposed to their more conceptual "calendar" and "cat fight" campaigns.)
But I agree with the first half of your comment...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Kateter's picture

I think if the 'bubble' was a bit more harsh (not a soft baloon...) so that impact is stronger the line would make more sense. like wally's campaign from 98 'dress to kill'.
but maybe it would still be better without a line.

Kateter
Activity Score 2029
Copywriter
Have Heart's picture

Good work, but not their best (not sure about the line and the look of the bubble).

I definitely prefer the following. The first one is one of my favorite ads ever:

http://adsoftheworld.com/media/print/harvey_nichols_blue_jacket

http://adsoftheworld.com/media/print/harvey_nichols_toilet_paper?size=...

http://adsoftheworld.com/media/print/harvey_nichols_balloon

Have Heart
Activity Score 922
Art Director
bagarre's picture
bagarre
Activity Score 8
Creative Director
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