Fashion statement, 3

Agency Network: 
January 2008

Outdoor advertisment created by DDB, United Kingdom for Harvey Nichols, within the category: Retail Services.

Harvey Nichols
Fashion statement

Advertising Agency: DDB London, UK
Executive Creative Director: Jeremy Craigen
Art Director: Noah Regan
Copywriter: Graeme Hall
Head of Art: Grant Parker
Account Handlers: Philip Heimann, Briony Small, Ildut Loarer
Designer: Pete Mould
Photographer: Jonathan De Villiers

Comments (17)

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bknowlden's picture
Activity Score 3647

Man, they did it again... Really great.

vwray81's picture
Activity Score 256

No they didn't... No it isn't.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I'm with you 81.

Bundy Agency's picture
Bundy Agency
Activity Score 597

can i ask why you dont think these work
in my eyes this is the second best harvey nichols campaign ive ever seen

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

It's not that these don't work.
I just miss their "funny intelligent," not their "funny ha ha."
Just my personal preference.

Second best HN campaign? I STRONGLY disagree...

Bundy Agency's picture
Bundy Agency
Activity Score 597

This to me is the essence of HN
its the little quips in this stuff that makes you feel like you've been subtly slapped in the face.

panasit's picture
Activity Score 687

These are... interesting.

--good idea is enemy of great idea

loader's picture
Activity Score 1146

it works really well, but i think it could be same as some time ago
a big black baloon from car for environmental warning.

Let's say they knew for it,
would you consider that as stealing the idea, recycling it?

Stigset's picture
Activity Score 1454

ab-fab, great work

asenyo's picture
Activity Score 64
nice gaijin's picture
nice gaijin
Activity Score 815

This is more like a combination of the ideas behind the smog balloon (the intangible becomes tangible in the form of a giant balloon) and Trendy's cartoon (word bubble making a physical impact), but it's a unique application of the marriage of those two ideas. My only criticism is that the word bubbles are all empty; are fashion statements meant to be vapid? Otherwise great photography and art direction. ~8/10

desade's picture
Activity Score 8

wow! words of wisdom.. i almost cried. Master, Teach Me Kung-Fu!

Archie's picture
Activity Score 201

I think the line "fashion statement" cheapens it. The idea would have been great without a line.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I agree.
But it still wouldn't have made it "great" as you put it, because there is no real "idea" here (as opposed to their more conceptual "calendar" and "cat fight" campaigns.)
But I agree with the first half of your comment...

Kateter's picture
Activity Score 2029

I think if the 'bubble' was a bit more harsh (not a soft baloon...) so that impact is stronger the line would make more sense. like wally's campaign from 98 'dress to kill'.
but maybe it would still be better without a line.

Have Heart's picture
Have Heart
Activity Score 922

Good work, but not their best (not sure about the line and the look of the bubble).

I definitely prefer the following. The first one is one of my favorite ads ever:

bagarre's picture
Activity Score 8