November 2012

Harbour Surfboards has a 50-year history of creating handcrafted boards. Each one a unique design, a thing of beauty and in many ways, a work of art. Owning one comes with pride, appreciation and in some cases, even love. Harbour Surf Day was started as a way to celebrate that. This campaign takes a look at the affection real owners have for their board and entices others to come and fall in love for themselves.

Of course I talk to my board. What I say is between us though.

Art Director: Jason Penning
Copywriter: Steve Harbour
Photographer: Adam Fedderly

Comments (1)

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stickynotes's picture
Activity Score 1094

very cool lines! feels neat and just right for the target group - which is suprisingly 'not the youngest' in this case. cool!