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Dog billboards

Agency Network: 
Published/Aired: 
July 2010
Hallmark Channel Outdoor Ad -  Dog billboards

Description

Outdoor advertisement created by Y&R, Italy for Hallmark Channel, within the category: Media.

Advertising Agency: Y&R, Rome, Italy
Chief Creative Director: Alessandro Canale
Art Director: Jessica Nardone
Copywriter: Alessandro Diotallevi
Group Client Director: Marco Ruggeri
Account Manager: Roberta Lancieri
Photographer: Stefano Pedretti
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Guest's picture

great work, i like it. Great art direction.

Guest
Olafski001's picture

come on!
i made these two years ago and even then people said it's done before...

http://adsoftheworld.com/media/ambient/viyo_veterinary_woof
http://adsoftheworld.com/media/ambient/viyo_veterinary_meow

:-)
apart from that: BRILLIANT IDEA HERE :-)

Olafski001
Activity Score 1193
Copywriter |
dsklan's picture

like the copy with the collar number;)

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

apart from the fact that it was done, the art smell old like my gramma underwear

Guest
Guest's picture

hahaha! you are so funny

Guest
Guest's picture

your gramma looks hallmark channel of course

Guest
Guest's picture

nice work

Guest
Guest's picture

the green one is so pretty!!

Guest
tirthomitro's picture

well i am lucky i haven't seen any before. so this one comes across as a really funny and it's highly imaginative minded too.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

fragile's picture

Great work! Love it.

fragile
Activity Score 14
Guest's picture

Y&R rulez.

Guest
Guest's picture

great pictures!

Guest
Guest's picture
Guest
Billoughsby's picture

Nicely achieved.

- - - And there ain't a thing that's new, people. That's because we live at this end of the time line of history, and not the other.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Guest's picture

It is a nice campaign, with really great photos.

BUT

Concept is more than obvious.
Idea is very old.
The art direction is as gloomy as my granny at the hospital having mashed apple for lunch.
(well, some dogs are daltonic and cannot read, but, what about their holders?)
The subject of the campaign is Rex being listed at a film festival (a plausible assignment, indeed)

SO

Why awarding it?
Yes, AOTW is focused on creativity only, so never mind if the campaign was just meant to promote itself...

Guest
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