Advertisement

Stop

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Outdoor advertisement created by Saatchi & Saatchi, Malaysia for Guinness, within the category: Public Interest, NGO.

Caption

The more you drink, the slower you react. Please drink responsibly.

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriter: Christie Herman
Art Director: Ong Kien Hoe
Photographer: threesixty° Photography
Retoucher: threesixty° Photography
Account Supervisor: Aaron Taylor
Log in or register to post comments

Highest Rated

priyanthavij's picture

GOLD!

priyanthavij
Activity Score 66
Lowe LDB
getconnected2001's picture

This is gr8! :)
-----
http://indianadsblog.blogspot.com/
India at Cannes'08

getconnected2001
Activity Score 987
Art Director at New Delhi
kshitijsalve's picture

Really good.

kshitijsalve
Activity Score 25
cp's picture

good, original and to the point. These series are great!

cp
Activity Score 354
Creative Director
jazarah's picture

really good job

jazarah
Activity Score 1262
StuartLittle's picture

This one is brilliant

StuartLittle
Activity Score 466
Other
Adaddicted's picture

Finally we see comments without any odour! ; )

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

fen1x's picture

oh yeah, true story.
Nice idea folks !

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
Alistair C.'s picture

best in the lot

Alistair C.
Activity Score 692
Copywriter
Shingo's picture

nice idea, really good

Shingo
Activity Score 408
andreis's picture

best one!

andreis
Activity Score 285
Art Director |

--
cargocollective.com/andrei

Geimima's picture

this one strongest and best

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Pete2's picture

Yes, but Guinness shouldn't be about responsible drinking. How does that differentiate the brand. Here's the test, have any beer brand sign off the ad and you'll see it works for all of them. I'm going for a Guinness.

Pete2
Activity Score 720
Creative Director at munnrabot.com
mara's picture

Yo pete, think u got it wrong. Check with diageo on responsible drinking and not with Guinness. It pays to know the umbrella of the brand...least not with lesser reaction time...hahaha...check with red bull on that.

mara
Activity Score 64
Other at Freelancer |

mara

priyanthavij's picture

GOLD!

priyanthavij
Activity Score 66
Lowe LDB
Corbeen's picture

this is old idea!
its done for heineken

Corbeen
Activity Score 1093
awenindo's picture

links corbeen

awenindo
Activity Score 215
Corbeen's picture

ok sorry, im sorry i should have post it , i just found one of the heineken series and u r right we should put link, sorry .

http://yoshee.files.wordpress.com/2009/04/dontdd3.jpg

Corbeen
Activity Score 1093
deepside's picture

it is quite good for creative thinking
but it do not work for drinker

deepside
Activity Score 177
hongkong
Guest's picture

concept is nice

Guest
Guest's picture

great compain!

Guest
ortega's picture

Cannes!

ortega
Activity Score 41
wave's picture
wave
Activity Score 471
Featured Content

Latest Collections

Advertisement