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Made of More, Caterpillar

Campaign
Agency Network: 
Published/Aired: 
October 2012

Description

Outdoor advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Caption

Some are made of more.
Guinness

Advertising Agency: AMV BBDO, London, UK
Director: Peter Thwaites
Executive Creative Director: Dave Buchanan
Art Directors: Ant Nelson, Alex Grieve
Copywriters: Adrian Rossi, Mike Sutherland
Producer: Ciska Faulkner
Agency Producer: Olly Chapman
Post production: The Mill
Photographer: Nadav Kander
Print Producer: Kirstie Johnstone
Production: Gorgeous
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Highest Rated

maxiiphemmy's picture

Veeeeeerrrryyyy creative

maxiiphemmy
Activity Score 57
sudhir.misal's picture

Excellent... very creative...

sudhir.misal
Activity Score 17
Art Director at Pune
salil.sharma's picture

awesome
i love this campaign
mind blowing guys
you all rocking..............................................

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Chelle Boo's picture

oh this is amazing...

Chelle Boo
Activity Score 56
koothara's picture

bad photoshop!!

koothara
Activity Score 50
jawtok's picture

It hasn't been Photoshoped, it's real!

jawtok
Activity Score 183
Art Director at BBDO Cape Town
jawtok's picture

I really like the execution and the concept, I'm just not sure whether it fits Guiness.

jawtok
Activity Score 183
Art Director at BBDO Cape Town
TexasH's picture

I like the idea. No doubt about that.
BUT
1- It could work with everything.
2 - Where is Guiness? Where is my beer?

TexasH
Activity Score 365
copywriter
Shawali's picture

I may be stupid, but what does it have to do with Guiness or beer in general?

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

alausa's picture

You're not alone in your stupidity, I'm right here with you. :)

alausa
Activity Score 1420
Creative Director at Noah's Ark
Roger Keynes's picture

I may be stupider... but wasn't this idea part of an Brazilian environmental campaign posted on AoTW?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Rt_solo91's picture

love all of these, wish there was more of the actual beer in them.

Rt_solo91
Activity Score 119
Other at Indiana University of Pennsylvania
maxiiphemmy's picture

Veeeeeerrrryyyy creative

maxiiphemmy
Activity Score 57
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