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Pop poster, 1

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Published/Aired: 
April 2013
Guaraná Backus Outdoor Ad -  Pop poster, 1

Description

SabMiller needed to spread the word about its soft drink made from guarana, the only one of its kind in the Peruvian market. The graphic art transmits all of the things that go through a young person's head, that are part of him or her, and that make him or her unique. Our inspiration came from the beautiful masks used in the Candelaria festival in Puno, in the southern Peruvian Andes.

Outdoor advertisement created by FCB, Peru for Guaraná Backus, within the category: Non-Alcoholic Drinks.

Advertising Agency: Mayo DraftFCB, Lima, Peru
Chief Creative Officer: Humberto Polar
Creative Directors: Joao Jackel, Monica Abad
Art Directors: Joao Jackel, Martín Asato
Copywriter: Monica Abad
Illustration: Martin Asato
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Highest Rated

manumartin5's picture

Confusing, but bright.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
salil.sharma's picture

Perfect for Summer
very well executed. good work

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

manumartin5's picture

Confusing, but bright.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
manumartin5's picture

Confusing, but bright.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
manumartin5's picture

Confusing, but bright.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
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